the philippines' first silver lion!

congratulations david for yet another milestone - the philippines' FIRST silver cannes lion!


Category: Public Awareness Messages
Title: BUNSO
Advertiser: UNITED NATIONS CHILDREN'S FUND (UNICEF) / CONSUELO FOUNDATION
Product or Service: JUVENILE JUSTICE LAW REFORM
Advertising Agency, City:BBDO GUERRERO ORTEGA, Makati City
Country: THE PHILIPPINES
Creative Director: David Guerrero
Copywriter: David Guerrero
Art Director: David Ferrer
Agency Producer: Jeng Floresca
Production Company, City: DITSI CAROLINO, Quezon City
Country: THE PHILIPPINES
Director: Ditsi Carolino
Editor: Adrian Tecson

Synopsis:
To stress the call for support for the passage of the Juvenile Justice Law, this spot shows a minor detainee giving a walking tour through their jail quarters. It describes how the minors struggle to co-exist with adult detainees in a crowded jail.